There have been a few posts out there on what we can do to better prepare ourselves, as publishers, to recover as quickly as possible from the economic pressure imposed by covid-19. Those articles certainly form the inspiration for this post. However they have been, as far as I am aware, quite generalist. This post […]
Brand Safety is a subject close to our heart’s here at JPC Network, but what exactly is Brand Safety and why is it important to us? Let’s start with the basics … Brand Safety, at its most roots level, is a set of measures taken to assure the brand image of advertisers when they […]